HUL is the top advertiser.
02 Jan, 2021 - 11:38 AM IST | By indiantelevision.com Team
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 19 December and 25 December 2020.
The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 51 of 2020.
Top Advertisers:
It was followed by Reckitt Benckiser India, which ranked second with 181461 ad generations.
ITC bagged the third rank this time with 61328 ad AMA. Cadbury came in fourth with 45672 ad insertions.
P&G India and Colgate secured fifth and sixth place with 35483 and 34174 ad views.
Partho Dasgupta, former CEO of BARC India, produced at Killa Court in connection with Television Rating Points (TRP) scam, in Mumbai, Wednesday, Dec. 30, 2020. (PTI Photo)
MUMBAI: The Crime Intelligence Unit probing the TRP manipulation scam on Tuesday carried a search of the bank locker of arrested former CEO of Broadcast Audience Research Council (BARC), Partho Dasgupta, and claimed to have recovered 1.3 kg of gold and silver ornaments collectively valued at Rs 48 lakh.
Dasgupta was produced before the Esplanade metropolitan magistrate court on Wednesday, which remanded him to judicial custody.
Dasgupta s lawyer Kailash Ghumre has alleged that the search of his locker is illegal. He said, The bank locker is in his wife s name, and police didn t even wait till his wife arrived. They arranged for a locksmith and opened the locker. This is not any anti-corruption or bank scam.
Will BARC in its current form be able to withstand the intense scrutiny?
31 Dec, 2020 - 08:55 AM IST | By Mansi Sharma
NEW DELHI: The broadcasting industry had already been reeling under the impact of the Covid2019 pandemic when the Mumbai police came down on it, hard. On 8 October 2020, Mumbai police commissioner Param Bir Singh addressed a press conference about its investigation into an alleged scam involving the television audience measurement system.
The matter had come to light when ratings agency Hansa Services Pvt Ltd, a contractor of Broadcast Audience Research Council (BARC), filed a complaint with the authorities, alleging that some TV channels had been manipulating their television rating points (TRPs). This had led to faulty calculations for advertisers and a major loss of revenue for stakeholders.
Dasgupta was arrested by the Mumbai police on December 24 in the television rating points (TRPs) manipulation case. The police had earlier told the metropolitan magistrate that Dasgupta was the mastermind of the scam where the ratings of certain TV channels, including Republic TV, were artificially raised when he was heading BARC.
I was not the whole and sole of BARC, says Partho Dasgupta in bail application
The bail application, which will be heard tomorrow, says that there was a board of directors and a disciplinary committee above him and that he could not have manipulated the rating system
Partho Dasgupta
The 8th Esplanade magistrate court in Mumbai sent former BARC India CEO Partho Dasgupta to 14 days in judicial custody. He will be put up at a school before being transferred to jail as is the norm during the pandemic.
Dasgupta has also filed a bail application, which will now be heard on Friday, January 1, 2021, by the regular court.