Last-Minute Holiday Shoppers Are Looking for Apparel And Aren’t Bothered by Delays, Finds Klarna Madeleine Streets
For retailers hoping to bring in some final holiday sales, global payments company Klarna has optimistic news: 79% of shoppers expect to finish their holiday shopping within the final two weeks before Christmas, with 35% buying gifts the week of the holiday. With both men and women equally likely to purchase during this time, retailers across the board have an opportunity to convert more purchases.
This year’s holiday shopping is looking different to previous years, as brick-and-mortar restrictions remain in place in many states. Additionally, consumer awareness of likely delays has not proved to be a deterrent for a majority of last-minute shoppers. Even with warnings that packages may not arrive until after Christmas, 55% of those buying in the final stretch said that they would still pick to purchase online.
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NEW YORK, Dec. 17, 2020 /PRNewswire/ 79% of shoppers have left their holiday shopping to the last minute and plan to finish buying gifts for loved ones within two weeks of Christmas. This is according to new research by Klarna, the leading global payments provider and shopping service, which surveyed over 40,000 Klarna shoppers across the US to understand what last-minute Christmas shopping looks like this year.
Findings from Klarna s survey also revealed that 64% of last-minute shoppers plan to do the last of their Christmas shopping in-store, and that 55% of last-minute shoppers plan to purchase gifts online even if those items won t be delivered by Christmas Day (December 25).