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Telltale Signs
Jeff Moser
For six agonizing days in March, massive earth-moving machines and stout tugboats labored around the clock to free the 1,312-foot, 2-inch
Ever Given from the Suez Canal mud. An estimated $9.6 billion worth of goods transported daily on the 120-mile east-west connector was stuck.
It finally took an alignment of the celestial bodies and a high, perigean spring tide to free the ship and allow the 450 vessels idling in the Mediterranean and Red seas to begin to pass. The true costs still remain difficult to quantify, but one thing is for certain: The grounding happened at a time when the delicate supply-chain balance was already stretched and vulnerable.
Keep the Promo Throttle Wide Open
Author:
Optimism aside, there
are no guarantees the sales roll we’ve been on will continue into this summer or beyond. It’s imperative that our industry keep the promotional engines turning at maximum RPM, and dealers must hold up their end, too.
Once again, the National Marine Manufacturers Association, Marine Retailers Association of the Americas and Recreational Boating and Fishing Foundation are leading the way. NMMA has been ramping up PR efforts ahead of the peak selling season by working with news outlets nationwide to keep recreational boating top of mind. They’ve already chalked up major successes with CNN, the