| 23 December 2020
Video delivery platform provider SeaChange International has enhanced its portfolio with a cloud-based end-to-end OTT streaming platform.
Aimed at direct to consumer (DTC) providers, the SeaChange Framework offers best in class video back-office, asset management for automated content curation, metadata enrichment and quality control; user experience management with client applications for STBs, smart TVs and mobile devices; and a predictive analytics engine to increase viewer engagement and provide targeting data for advertising. It enables rapid service launch with limited to no infrastructure investment, using a cloud growth strategy that enables a pay as you go approach to scale.
SeaChange says Framework enables targeted dynamic advertising in VOD and linear OTT content, simplifying ad sale operations; from creative inventory management, automated ad decision processing, full demand/buy side integration with the digital marketplace, through the