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Similar Audiences and Google Merchant Center store importing are coming to Microsoft Advertising Microsoft Audience Network is also expanding to two new markets: France and Germany. George Nguyen on June 1, 2021 at 12:06 pm Microsoft Advertising will be rolling out Similar Audiences, the ability to import Google Merchant Center stores and an expansion of its Audience Network to include France and Germany, the company announced Tuesday. Similar Audiences rolls out domestically. The Similar Audiences feature, which finds new customers by looking for searchers similar to the ones on your remarketing lists, will be rolling out to U.S. advertisers later this month.

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