Microsoft Audience Network News Today

Don't panic if you haven't planned your SEM strategy for 2024 yet. Consider these tips on navigating the challenges and maximizing PPC opportunities in the year ahead.

A damning new study from Adalytics suggests that demand-side and supply-side providers are failing to ensure that ads from major brands like Disney, Google and Procter & Gamble do not appear on spammy made-for-advertising sites.

Microsoft adds support to two automated bid strategies to the Microsoft Audience Network. See how these can positively impact your campaign performance.

New court exhibits reveal Microsoft's internal 'Project Denali' valuation model and its plans for Xbox after it acquires Activision-Blizzard for $68.7bn.

Microsoft Advertising announces Universal Event Tracking Insights, cross-device attribution model, global expansion, and integration with Pinterest.

Check out Microsoft Advertising’s June product roundup with a recap of what’s recently been released.

Microsoft Dynamic Remarketing Seen To Generate 146% Higher Conversion Rates - 05/22/2023

The new advancements include Roku collaboration, streamlined video management, code-free conversion goals, and expanded language support.

Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives Performance - 04/14/2023

Microsoft estimates that exposure to Roku ads leads to a nearly 18% increase overall in click-through rate on the Audience Network.