Microsoft Audience News Today

Microsoft Advertising announces Universal Event Tracking Insights, cross-device attribution model, global expansion, and integration with Pinterest.

Microsoft Dynamic Remarketing Seen To Generate 146% Higher Conversion Rates - 05/22/2023

The new advancements include Roku collaboration, streamlined video management, code-free conversion goals, and expanded language support.

Microsoft Ground-Breaking Insights Reveal How Integration Of Search Advertising, CTV Drives Performance - 04/14/2023

The Microsoft Audience Network will automatically adjust advertising campaign bids in real-time to increase the chances of a conversion. The company says that…

Microsoft Audience Network's Manual CPCs Will Transition To Enhanced - 03/28/2023

Join us as we dive into another edition of the Microsoft Advertising product roundup with a recap of what’s been released and how to leverage those features.

Market expansion and automated bidding make their debut.

Some of the updates, announced earlier this year, have been expanded into new markets.

The Microsoft Audience Network is essentially a performance marketing solution. For example, people exposed to the Microsoft Audience ads have been...