Page 2 - Microsoft Audience News Today

Microsoft may be expecting some big holiday campaign spending this year as it rolls out a Performance Max import solution and 6 other new product updates.

Learn about our October product roundup and start thinking about how you can drive better performance and increase efficiencies in your marketing efforts.

Microsoft posted $10 billion in ad revenue last year and is set to grow its ads business even further when it begins selling ads for Netflix.

With Netflix siding with Microsoft to launch an ad-tier on their platform, what is the tech company’s endgame in terms of the ad-tech space?

Check out Microsoft Advertising’s May product roundup with a recap of what’s recently been released.

Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor.

Plus Microsoft Audience Network, Similar audiences and in-market audiences have been expanded.

Microsoft has announced its Advertising platform can now import Facebook Ads.