What you need to know
Facebook has paid for a paper researching Apple s iOS 14 privacy and tracking transparency measures.
The paper says that Apple s changes are anti-competitive and designed only to benefit Apple.
It also says the new moves harm everyone else, but users are voting in droves to opt-out of tracking.
Facebook has funded a paper on Apple s new iOS 14 App Tracking Transparency changes which states they are designed to only benefit Apple.
The paper s abstract states:
Apple s iOS 14 update represents an anti-competitive strategy disguised as a privacy-protecting measure. Apple now prohibits non-Apple apps from using information essential to providing relevant, personalized advertising, without explicit user opt-in. And users may opt-in only after they are shown an ominous and misleading prompt about tracking, one that Apple s own apps and services need not display, because consumers are automatically opted in to Apple s own tracking. Apple s policy will have t
Apple shows commitment to data privacy in new ad
The spot is the latest from the brand to demonstrate its commitment to privacy on its iPhones, and introduces its new Tracking Transparency tool which allows users to opt out of data tracking 24/05/2021 7:39 am
Apple is reemphasising its commitment to privacy for the users of its iPhones with a new ad which cleverly illustrates the way that our data is tracked constantly online.
The spot, from TBWA\Media Arts Lab, sees a man buying a coffee, visiting a bank and shopping for potentially embarrassing medical products, all the while being followed by an ever-growing crowd of people tracking his behaviour.
More than 90 percent of U.S. users of the latest version of Apple s mobile operating system iOS 14.5 are taking advantage of a new feature to block an application s ability to track their activity on their phones. Worldwide, 88 percent of users shut down app tracking on their iPhones. This is bad news for advertisers.
According to data from the Post-IDFA Alliance, only 36.5% of iOS 14.5 users are opting in to ad tracking, which is causing an advertiser exodus to Android.
According to data from the Post-IDFA Alliance, only 36.5% of iOS 14.5 users are opting in to ad tracking, which is causing an advertiser exodus to Android.
App Tracking Transparency is a feature introduced in iOS 14.5 that allows users to stop ad tracking across apps and the web. This controversial feature disables one of the widest used tracking identifiers IDFA.
A coalition of advertisers that call themselves the Post-IDFA Alliance collected their advertising data to compare how the market is shifting. The group includes AdColony, Fyber, Chartboost, InMobi, Vungle, and Singular.
Advertising spend on Android has increased from anywhere between 8.3% to 21% for these firms. This upward trend is accompanied by a universal decrease in spending on iOS advertising, but only by about 3%. Vungle is the only company that increased spend on both platforms, increasing by 21% on Android and 3.3% on iOS.