South Africa has a well-established retail loyalty scene, with over 70% of consumers belonging to at least one programme - according to Truth & BrandMapp’s annual white paper - but recent numbers show that this is declining year-on-year.
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Discovery Vitality to reward members who attend to their mental health
By Karishma Dipa
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The Covid-19 pandemic might have placed more attention on the importance of mental health, but experts still believe not enough is being done to improve the struggles of the mind.
In a bid to address this, Discovery Vitality has established their Vitality Mental Wellbeing programme.
This campaign seeks to reward their members with Discovery Miles for taking proactive steps towards their mental health and overall well-being.
This includes, among others, those who track their mindful minutes and sleep goals on partner apps, including Headspace, Calm, The Mindfulness App and buddhify, in the Vitality Active Rewards platform.
The Covid-19 pandemic has negatively impacted health screenings but it's important for South Africans to know what underlying conditions they may have.