Shopalyst aims to make e-commerce advertising more effective
Indian startup Shopalyst has officially launched a new platform that it calls the Discovery Commerce Cloud, which it says can help brands take full advantage of digital advertising.
Co-founder and CEO Girish Ramachandra told me that Shopalyst was created to allow for “one seamless journey for the shopper” across advertising and e-commerce something he said current systems are not currently designed to support.
The startup’s first product was a “universal buy button,” and Ramachandra said that has “naturally progressed” into a broader set of tools for cross-platform advertising, which Shopalyst has been beta testing for the past year.