Tales of the Cocktail To Return Virtually For 2021
Tales of the Cocktail To Return Virtually For 2021
The New Orleans-based festival is set to ensure a global audience has complimentary access to participate in its programming, prioritizing the health and safety of its attendees, but the company is still leaving the door open for local activations in global markets wherever it proves both safe and valuable for attendees.
Tales of the Cocktail 2021 (image via Tales of the Cocktail)
Last year’s festival stood as the first to go virtual, due to the COVID-19 pandemic ,and connected thousands of attendees across 100 countries to experience over 125 events, broadening the depth and reach of its programming and audience. The financial impact of the virus on the spirits industry heavily influenced the company’s decision to go virtual this year, as well.