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Columnist Nick Story kicks off a new series that goes beyond stereotype to celebrate creative Brazil
As executive producer and creative director of Story Productions, Nick Story has spent years helping brands and broadcasters produce content in Brazil. In this new regular column, Nick will be using his expertise to take us beyond superficial stereotypes and delve deep into Brazil’s creative culture, communities and locations.
The city of superlatives is how the guidebooks often refer to São Paulo: South America’s largest city, home to the world’s largest gay pride, the biggest Japanese community outside Japan… the list goes on. There are sides to the city, however, which are rarely in the spotlight, or when they are, it’s negative press. The city’s favelas, for example, make international headlines for landslides, drugs, armed police operations and – most recently – the devastating effects of Covid-19. They’re one of the top loc