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By ANGUS WHITLEY | Bloomberg | Published: April 28, 2021 Business class was that silent and spacious sanctuary for the well-heeled, at least until the pandemic destroyed global aviation. But as flights creep back, this once-exclusive haven is being invaded, by the masses. Flush with cash and a record number of air miles after a year on the ground, leisure travelers are splurging on premium seats for their first trips back. They’re not just after the plated food, champagne and little cosmetics that typically come with the higher fares. Rather, they’re trying to minimize the risk of catching COVID in the cheek-to-cheek jostle of coach.
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Business class was that silent and spacious sanctuary for the well-heeled, at least until the pandemic destroyed global aviation. But as flights creep back, this once-exclusive haven is being invaded, by the masses.
Flush with cash and a record number of air miles after a year on the ground, leisure travellers are splurging on premium seats for their first trips back. They’re not just after the plated food, champagne and little cosmetics that typically come with the higher fares. Rather, they’re trying to minimise the risk of catching COVID-19 in the cheek-to-cheek jostle of economy.
The popularity of these lucrative seats – especially among passengers who’d usually shoehorn into economy – is an unexpected boon for airlines weathering a crisis that’s forecast to have cost them a staggering $US174 billion ($223 billion) in losses by the end of this year. As vaccinations roll out at pace in the Middle East, the UK and the US, free-spending vacationers are emerging
NEW YORK (BLOOMBERG) - Business class was that silent and spacious sanctuary for the well-heeled, at least until the pandemic destroyed global aviation. But as flights creep back, this once-exclusive haven is being invaded, by the masses.
Flush with cash and a record number of air miles after a year on the ground, leisure travellers are splurging on premium seats for their first trips back. They are not just after the plated food, champagne and little cosmetics that typically come with the higher fares. Rather, they are trying to minimise the risk of catching Covid-19 in the cheek-to-cheek jostle of economy class.
Business Class Opens to Masses as Affordable Covid Refuge Bloomberg 2 hrs ago Angus Whitley
(Bloomberg) Business class was that silent and spacious sanctuary for the well-heeled, at least until the pandemic destroyed global aviation. But as flights creep back, this once-exclusive haven is being invaded, by the masses.
Flush with cash and a record number of air miles after a year on the ground, leisure travelers are splurging on premium seats for their first trips back. They’re not just after the plated food, champagne and little cosmetics that typically come with the higher fares. Rather, they’re trying to minimize the risk of catching Covid in the cheek-to-cheek jostle of coach.