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When White Claw and other hard seltzers scratched their way onto the scene in 2016, the wine industry was thrown on its heels. The new category exploded almost overnight, growing exponentially year-over year, unabated by even the pandemic.
What was a $41 million industry five years ago is projected to exceed $2.5 billion in 2021, and it may reach $14.5 billion by 2027. That’s still nowhere near wine’s more than $330 billion annual impact, but every bite hurts.
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Hard seltzer appeals to younger generations especially, due to its lower alcohol and calorie content, which aligns with the modern wellness zeitgeist. Suddenly, wine, long considered the healthier alternative to booze and even beer, not to mention a critical component of the purported life-extending “Mediterranean diet,” didn’t look so fit.
Or Check out the Conversation Here
Zach Geballe: From Seattle, Wash., I’m Zach Geballe. And this is a “VinePair Podcast” “Next Round” conversation. We’re bringing you these episodes in between our regular podcast so we can explore a range of issues and stories in the drinks world. Today, I’m speaking with Jessica Tomei, the winemaker for Cupcake Vineyards. Jessica, thanks so much for your time.
Jessica Tomei: Thanks for having me.
Z: Yeah, our pleasure. Let’s start with your background. How did you get involved in wine and winemaking?
J: Well, I was a premed student at UC Davis, and as I was taking all the classes for the program and doing a lot of internships in the medical field, I realized that it wasn’t the right path for me. I started to take some other classes, and one of the classes that was offered was about the world of wine. I grew up in a close-knit Italian-Greek family where we always had wine on the table. My best friend growing up, her dad was a ho
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(Reuters) - Australia’s Treasury Wine Estates Ltd said on Wednesday it will license A$100 million ($77 million) worth of its U.S. brands to The Wine Group as part of an ongoing overhaul of its American operations.
FILE PHOTO: Bottles of Penfolds Grange, a Treasury Wine Estates brand, on sale at a wine shop in Sydney, Australia, August 4, 2014. REUTERS/David Gray
Treasury, the world’s largest listed winemaker, has been looking to shrink its low-end “commercial” U.S. portfolio after competitive pressure dragged on growth even before Chinese import tariffs and a pandemic-driven downturn in demand last year.