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World Wildlife Day: Why TikTok is raising awareness on wildlife conservation in Africa
By Travel Reporter
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TikTok, with the support from organisations like the United Nations Environment Programme (UNEP) and Latest Sightings, is joining the call for greater focus on wildlife conservation in Africa by announcing the launch of the #TikTokWildlifeDay campaign.
Through this initiative, TikTok is offering its global communities a fresh, immersive, and edu-taining 24-hour wildlife safari sightings experience via TikTok LIVE, which will allow users to express their creativity while increasing knowledge on wildlife protection.
World Wildlife Day is observed annually on March 3. The day celebrates and raises awareness of the world’s wild animals and plants. It also sheds light on wildlife crime and human-induced reduction of species.