Facebook Journalism Project.
The session headed by Zielina focused on how to train staff to deal with the digital transformation and how to attract and retain talents. âWe are in a competition with other industries that may have done a better job of being attractive to their employees, creating spaces for them to develop and grow,â Zielina guaranteed, and added: âThe talent war is happening now.â
Anita Zielina, who has headed several newsrooms and provided consultancy to others, admits that
young people do not generally feel attracted to the traditional media. âYoung digital talents in their twenties and thirties want different things for their lives and their jobs. The traditional media do not coincide with what they believe a job should be. And that’s an issue, because they’re going to choose someplace else to work,â explained the journalist and consultant.