Connected Cannabis benzinga.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from benzinga.com Daily Mail and Mail on Sunday newspapers.
Nike Inc. (NYSE:NKE), Craig Lyon has opted to join Sacramento, California-based
Connected Cannabis as head of marketing.
“They have a special focus on authenticity and quality that has earned the brand its unprecedented market position, an aspect that instantly sparked my intrigue,” Lyon told Benzinga.
Led by CEO Sam Ghods and co-founded by Luke Coleman and Caleb Counts, the company managed to carve out its “market prominence with less than 1% of revenue going towards marketing,” Lyon explained.
“The opportunity to work for a legacy brand like Connected at this inflection point for the industry is what truly motivated me to work in cannabis,” he added.
After spending a decade working for sports apparel brand Nike Inc. (NYSE: NKE), Craig Lyon has opted to join Sacramento, California-based Connected Cannabis as head of marketing.
“They have a special focus on authenticity and quality that has earned the brand its unprecedented market. Read More. Don t Miss Any Updates! News Directly in Your Inbox Subscribe to: