Ericka Sanchez
Hispanic grocer Vallarta Supermarkets has added a new member to its Vallarta Influencers & Partners (VIP) Program, which encompasses the retailer’s stores and social channels. Ericka Sanchez is a recipe developer, photographer and creator of the bilingual website
“Vallarta is pleased to have Ericka join our VIP program for 2021,” noted Andrew Lewis, Vallarta’s VP of marketing. “We love that she’s already a fan of Vallarta and are excited to share her talents with our customers and online community.”
Mexico-born, Texas-raised and Los Angeles-based Sanchez has recently published “
Aguas Frescas and Paletas,” a book offering traditional aguas frescas beverage recipes along with her own inventive twists on classic Latin flavors.
Cardenas is providing convenient shopping solutions for its customers by partnering with Instacart.
Cardenas Markets is keeping up with the demand for online grocery by partnering with Instacart to provide its customers a convenient way to shop.
“Cardenas Markets realizes the needs of our customers and communities are rapidly shifting,” said Adam Salgado, CMO for Cardenas Markets. We are committed to adapting with our customers, and our partnership with Instacart allows us to further meet their essential food needs by providing convenient shopping solutions alongside excellent customer service.”
Instacart’s delivery service for the Hispanic grocery chain will be available in Las Vegas, as well as the following communities in California: Calexico, Cathedral City, Coachella, Colton, Corona, East Palo Alto, El Centro, Fontana, Gilroy, Hayward, Hesperia, Indio, Lake Elsinore, Merced, Modesto, Montclair, Moreno Valley, Murrieta, Oakland, Ontario, Perris, Pittsburg,