Compliance in your marketing? It s more necessary than you think
Recently, a report conducted by PFL and Demand Metric which surveyed nearly 600 marketing professionals across a variety of different industries revealed data accuracy, understanding audience needs, and branding as the three most important factors to multichannel marketing campaign success.
Data is critical for marketers conducting multichannel marketing campaigns because it’s used to personalized messages and reaching prospects at the right moment in their customer journey. When marketers rely on and analyze data within multichannel marketing initiatives and campaigns, they can measure and improve strategies in real-time, allowing for better, more segmented outreach. Without data to inform campaigns, marketers might as well write a message on a paper airplane and throw it out the window.
New state regulations will strengthen personal privacy protections cuinsight.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cuinsight.com Daily Mail and Mail on Sunday newspapers.
When the European Union’s General Data Protection Regulation (GDPR) was introduced two years ago, it accentuated employee data rights that earlier privacy protection laws ignored. As a result, stringent controls were implemented with respect to the collection and handling of employee data.
The California Consumer Privacy Act (CCPA) and the Brazilian General Data Protection Law (LGPD) quickly followed with equally strict guidelines. In October, the Dubai International Financial Centre s Data Protection Law came into full effect, aimed to govern employee surveillance as well as monitor customer privacy.
Despite the number of nations joining the global privacy movement, the indiscriminate collection of personal data persists… and even increased. In fact, H&M was recently fined a whopping $41 million for illegally surveilling employees in Germany.
A workshop on data protection compliance takes place in 2019 during the Global Entrepreneurship Summit in The Hague. Regulations out of the European Union are influencing U.S. data privacy standards. (Martijn Beekman/ Public Domain)
If 2020 brought deadlines tied to various privacy and data protection policies, then 2021 means compliance â with less leniency for companies that fall short of regulations. And with a new administration, all eyes are on potential shifts or enhancements to legislation and standards.
As part of our year in review, which looked at critical events during the last year and how they might influence 2021, SC Media collected predictions across a range of categories from cybersecurity experts. Here, experts offer their perspectives on the 2021 policies that will influence how companies manage data and systems.
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A major consumer privacy law is likely this legislative session in Florida that stands to jeopardize not only technology companies, but financial services, healthcare entities, and thousands of small and medium-sized businesses that rely on digital marketing and advertising to conduct business.
Florida legislators are generally pro-business, but this year could be an exception. Talks are well underway in both the House and Senate to rewrite Florida’s data privacy laws with a nod toward adopting components of the more restrictive California Consumer Privacy Act of 2018, which became effective January 2020.