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California Blueberry Growers Share Data
Friday May 14th, 2021
News Reporter With California Ag Today, I’m Tim Hammerich.
It’s peak time for our blueberry harvest here in California. Growers from throughout the state all participate in an innovative data sharing program called the Blueberry Marketing Resource Information Center, or B-MRIC. California Blueberry Commission executive director Todd Sanders says this is helpful for all growers and handlers to make more data-driven decisions.
Sanders… “Well, what it is is it s just a reporting system that s required by the state of California. If you re a blueberry grower over 50,000 pounds, you have to put in data, which is inventory on pack styles and processing and fresh, you know, FOB pricing data. All that data has to be entered in every single day if you re over 50,000 pounds. So it s real time data that they can see. And everybody, if you re a California blueberry grower or handler, you have access to the B-