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In the face of the ever-growing threat of cyberattacks disguised in emails from phishers, impostors and other increasingly sophisticated security scammers, Google has launched a tool to allow organizations to fight back by badging their emails with authenticated brand logos. The AuthIndicators Working Group, the developers of the authentication standard, announced that Gmail is widely supporting its standard, which will help assure Gmail s approximately 1.8 billion users of the origins of the emails they receive, reducing the risks of a user opening a disguised malicious email or, alternatively, refusing to open an authentic one.
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Gmail announced this week that BIMI is inbound in a more widespread capacity, which for us consumers, means more logos in place of letters when you see a new email pop into your inbox.
BIMI is Brand Indicators for Message Identification, which not only allows companies to include a logo when they send out emails, but also improves the security of your messages. According to Google, BIMI, “enables organizations that authenticate their emails using Domain-based Message Authentication, Reporting, and Conformance (DMARC) a standard for providing strong sender authentication that allows security systems to perform better filtering, separating legitimate messages from potentially spoofed ones to validate ownership of their logos and securely transmit them to Google.”