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AFI Fashion Week bags its first Saftas nomination
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African Fashion International Fashion Week (AFIFW) bagged its first South African Film and Television Awards (Saftas) nomination for best online content.
In 2020, the organisation owned by Dr Precious Motsepe hosted its first digital fashion show.
They introduced the virtual show because, under the lockdown strict regulations, live events were limited, and designers had to find alternative ways to showcase their collections.
The production, curatorship and storytelling of the first pan-African fashion film, were filmed by Cardova Productions.
It re-interpreted the runway space to incorporate several backdrops that express African heritage and culture.
Fashion, film, music and theatre in democracy
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Many might look at the politics of the country to see how far it has gone, compared to its previous administrations. However they are mistaken. The arts are one way to see just how the country is faring. The arts have always been a social commentary on what is happening in society, hence the phrase “art imitating life“.
Twenty-seven years into our democracy, where do we fair? The honest answer is we could do so much better. The arts are almost always an afterthought, are not given the attention needed and this causes us to lag behind the rest of the world.
The newly established retail outlet which prides itself in its carefully curated and unique selection of garments and accessories is the partnership between the Legacy Hotels & Resorts group and African Fashion International (AFI).