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May 10 2021, 1:05 pm | BY Kim Shaw | 1 Comment
Livspace, Asia’s leading interior design platform, have engaged Singapore-based creative boutique Societal to launch their brand into the crowded Singapore market. The campaign taps into classic movie tropes to bring an entertaining twist to the issues that consumers commonly face with interior design firms.
“Our research indicates that the Singapore Home Renovation market will grow 2x this year and therefore it is the right time to establish Livspace as the brand of choice in the home renovation space. One of our initiatives towards that objective is our current brand campaign “Choices you’ll love living with”, said Kartikeya Bhandari, CMO of Livspace.
Home renovation firm Livspace puts hilarious twist to your favourite TV genres in latest ad Details 06 May 2021
Home interiors and renovation platform, Livspace, has launched a six-week campaign called Choices you’ll love living with which is targeted at first-time home owners and upgraders in Singapore. It has rolled out a series of tongue-in-cheek short-form teaser videos highlighting different pain points everyday homeowners face in a hilarious genre based TV show like execution. The campaign will be rolled out on YouTube, OTT, social media, programmatic display and video, Spotify Homepage Takeover and out-of-home advertising.
The videos that are available on its YouTube channel, have garnered more that 10,000 views per video at the time of writing. The four videos are titled:
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