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December 15th 2020 13:07
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We stand on the brink of a much-anticipated new year. Vaccines are rolling out, positive change is inching forward in areas of racial equality and climate action, and it’s fair to say that most people are feeling cautiously optimistic about 2021.
For marketers, 2021 planning will look a little different than in previous years. While it is true that change is constant in marketing, 2020 shook up the field so dramatically that many marketers are revisiting everything from personas and buyer journeys to brand purpose.
The resurgence of social media
One marketing discipline that rose back to prominence in 2020 is social media. It makes sense as the world was forced to remain physically distanced, social media bridged the gap and kept us connected to family, friends, and the brands we love.
5 Social Media Strategy Questions Every CMO Needs to Answer in 2021
With fewer events, tighter budgets, and changing customer demand, CMOs are looking to their social media programs to deliver more than ever. Sarah Dawley December 9, 2020
Social media hit historical highs in the CMO budget this year.
In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey, and marketers anticipate spending will remain close to this new high level as we enter the new year.
With fewer events, tighter budgets, and changing customer demand, CMOs are looking to their social media programs to deliver more than ever. But is your social strategy up to the task?