KBL officially launches Tanqueray Flor de Sevilla gin in Kenya
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Kenya Breweries Limited (KBL) has unveiled Tanqueray Flor de Sevilla gin, in the Kenyan market. The Tanqueray Flor de Sevilla launch follows a successful revamp of the gin category by KBL.
The drink taste is zesty seville oranges, which are all balanced by the four botanicals that comes from Seville, Spain. The drink has 41.3% alcohol content.
Speaking at the launch in Nairobi, EABL Managing Director Ms. Jane Karuku said, “The launch of Tanqueray Flor de Sevilla comes at a time, when gin wave is exploding in the country. Last year, we launched two alcoholic gin drinks; Gordon Pink Gin and Chrome Crisp Gin. Consumers are looking for a trusted and quality gin that is easy to choose, and they are also exploring the drink that can be part of their conversations.”