The world of Woof Woof Doggy Bone was born on March 13, 2020. Schools were shutting down, forcing children to idle their time away within the confines of their homes. Naturally, Justice and Harrison Krauss, ages 10 and 7, decided to escape the hard reality by creating one of their own – one free of COVID-19 and social distancing and masks. One where they could create the characters, plot lines and rules of conduct.
Woof Woof Doggy Bone – or Woof Woof for short – is composed of LEGOs. Many of them are miniature dogs. And it’s since sprawled throughout the Krausses’ southern Illinois home. There’s “The Underworld” (“because basement sounds weird,” Justice said) and “The Bedland” upstairs (aka “Comfy World,” according to Harrison). Then there’s “Spiderman Planet,” the middle floor and also the capital of Woof Woof.
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Wow! Stuff has expressed fresh confidence in its latest toy innovation, Chibies, a collection of fashion-inspired collectable creatures that listen to music and flash in time to every beat, having been cited by the Toy Association in its 2021 toy trend highlights.
The latest line-up from Wow! Stuff was featured among a raft of big brand names credited with tapping directly into one of the biggest and most prominent trends in the toy space for the coming year; the fusion of fashion, music, and toys.
Already this year has seen LEGO partner with Universal Music Group to introduce its LEGO Vidiyo platform, while this week also saw MGA Entertainment land a fresh deal with Sony Music UK’s Magic Star label to bring new music to its LOL Surprise doll brand. Wow! Stuff has been earmarked as the latest to push the envelope of innovation in bringing music into the children’s play space.