February 10, 2021
Rihanna’s Savage VS Victoria Secret Is On After Fenty Shuts Down! Singer Aims At Building The Biggest Lingerie Empire (Photo Credit: Instagram/Rihanna, Pinterest & Youtube)
Rihanna’s Fenty is currently one of the biggest fashion brands in the world. Its collaboration with French luxury giant conglomerate LVMH came as a wave of good news for all her fans and luxury goods fans all around the world. Reportedly now the singer’s lingerie line Savage X Fenty is taking a break after the failure in its sale amid the pandemic. But the good news is that the Diamonds singer is building something way stronger than Victoria’s Secret. Read to know the scoop.
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Savage x Fenty, Rihanna s lingerie and beauty brand, is known for its focus on inclusivity and diversity.
Internally, the company holds group sessions called courageous conversations for employees of color to share personal stories of racism and prejudice.
Christiane Pendarvis, the copresident and chief merchandising and design officer at Savage x Fenty, outlined steps for other companies to address racism, inclusion, and diversity during For, me, this role with Savage I think has given me an amazing platform to make sure that all customers, all women in particular, are represented in the fashion and beauty world, she said.