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Coca-Cola faces competition probe as retailers call foul over unfair trading practices

The European Commission has launched a probe into Coca-Cola over potential violations to competition rules. The news comes as debate over implementation of the bloc’s approach to Unfair Trade Practices (UTPs) intensifies, with retailers flagging the negotiating power of large branded suppliers.

European competition watchdog turns its sights on Coca-Cola

Coca-Cola. According to German media, a billion-dollar fine is imminent.   Discount A spokesperson for the Commission confirmed that they sent questionnaires to Coca-Cola as part of a preliminary investigation. She declined to give further details, but according to LebensmittelZeitung, the enquiry focuses on the discount system of the beverage giant and may lead to a billion-dollar fine for the Atlanta-based company.   Coca-Cola itself stated that it received a request for information last Thursday. While we will fully cooperate with the Commission, it would be inappropriate for us to comment any further while the process is ongoing. We comply with European competition law and all other applicable laws and regulations, said a spokesperson for the group.

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