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Reinforcing Negative Stereotypes in Media
Perhaps more concerning than the overarching representation trends were the tendencies of ads to depict common stereotypes.
According to Madeline Di Nonno, President and CEO, Geena Davis Institute on Gender in Media, “Stereotypes shape our split-second emotional responses and judgments of others in ways we may not be conscious of, so media reinforcing negative stereotypes of people of color produces real-world discrimination”
A few of the harmful themes included:
The fact that white characters were nearly 2X as likely to be portrayed as especially intelligent than other races.
Less than 1% of characters were indigenous and, of those, only 4% had speaking roles. Portrayals of people that are seen but not heard can have a tokenizing impact.
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Disney Plus Five-Month-Old Decision to Block Films With Racist Depictions From Kid Profiles Draws New Cancel Culture Ire
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Disney is taking fire from conservatives complaining about so-called “cancel culture” for a change the company made to Disney Plus five months ago.
In October 2020, Disney Plus added a new content warning that appears as a slate prior to several older movies on the service that contain racist depictions, including “Dumbo,” “Peter Pan,” “Swiss Family Robinson,” “The Aristocats,” “Fantasia,” “The Jungle Book” and “Lady and the Tramp.”
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“This program includes negative depictions and/or mistreatment of people or cultures,” the advisory label says in part. “These stereotypes were wrong then and are wrong now. Rather than remove this content, we want to acknowledge its harmful impact, learn from it and spark conversat
Study Shows Positive Portrayals of Black Women on Big Screen and TV Have Increased, Colorism Issue Remains Unchanged
Black representation has come a long way in film and television, but despite significant progress, a recent study is showing that the journey has just begun.
Research conducted by the Geena Davis Institute on Gender in Media, which focused on Black women in girls in the entertainment industry in 2019, found that while Black character portrayal in media has increased, colorism is still proving to be an issue.
LOS ANGELES, CA – SEPTEMBER 20: Robinne Lee, Gabrielle Union, Sanaa Lathan, Lashontae Heckard and Antoinette Robinson attend the afterparty for a screening of Netlfix’s “Nappily Ever After” at Teddy’s on September 20, 2018 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Netflix)