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MRSI rolls out new socio-economic classification system

According to MRSI, the growth in GDP and income, penetration of consumer durables, and ownership of vehicles have witnessed a significant increase, leading to the current socio-economic classification becoming less discriminatory and more volatile. ISEC will be adopted by leading industry bodies like The Indian Society of Advertisers (ISA), research users of various organisations such as ITC, Hindustan Unilever Limited, Marico, and Dabur India, research agencies including Kantar, IPSOS, and med...
India General Vivek Malhotra Shuvadip Banerjee Shashi Sinha Amit Adarkar Mitali Chowhan

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Demand for essential items at decade-high levels, Retail News, ET Retail

Essential Items: Sales of daily groceries and essentials increased 8.5% YoY between April and June; the highest increase in a decade. FMCG sales was up 5.3% in rural markets and 12% in cities from a year earlier. However, consumption in villages only grew by 2%. Analysts believe the high increase in sales was largely due to the government offering free food grains, notably atta, which saw a growth of 8.5% during the quarter.
Mohit Malhotra El Nino Saugata Gupta Worldpanel Division Kantar Worldpanel Krishnarao Buddha

essential items: Demand for essential items at decade-high levels

Sales of daily groceries and essentials increased 8.5% YoY between April and June; the highest increase in a decade. FMCG sales was up 5.3% in rural markets and 12% in cities from a year earlier. However, consumption in villages only grew by 2%. Analysts believe the high increase in sales was largely due to the government offering free food grains, notably atta, which saw a growth of 8.5% during the quarter.
Saugata Gupta El Nino Mohit Malhotra Items At Levels Et Bureau Worldpanel Division Kantar Worldpanel

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