According to MRSI, the growth in GDP and income, penetration of consumer durables, and ownership of vehicles have witnessed a significant increase, leading to the current socio-economic classification becoming less discriminatory and more volatile. ISEC will be adopted by leading industry bodies like The Indian Society of Advertisers (ISA), research users of various organisations such as ITC, Hindustan Unilever Limited, Marico, and Dabur India, research agencies including Kantar, IPSOS, and media agencies like GroupM and IPG Mediabrands.
Hindustan
India-general
India
Vivek-malhotra
Shuvadip-banerjee
Shashi-sinha
Amit-adarkar
Mitali-chowhan
Sunil-kataria
Indian-readership-survey
India-today-group
Market-research-society-of-india