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February 22, 2024
Brands, agencies, and media bodies discuss consumer behaviour, targeting, and segmentation challenges amid the current NCCS framework.
November 7, 2023
Bhasin moves from Dentsu while Sachdeva was with Zenith
November 6, 2023
Dipika Bhasin will now head Team Reckitt and Jasmine Sachdeva has been named as Managing Partner.
November 6, 2023
Wavemaker India bolsters its North leadership team
December 20, 2022
The first edition of ‘The Future of News' by afaqs! will be held at Holiday Inn, Mayur Vihar, New Delhi, on December 21, from 12 p.m.
July 8, 2022
Pay attention to Attention Planning
April 16, 2022
Retention is no longer just about the last phase of the customer journey anymore. In a traditional organisation such as a bank, retention would only come into question when the customer would close the account.