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Week at a glance: India shifts to ISEC; CTV in 2024; FMCG in resurgent India

Week at a glance: India shifts to ISEC; CTV in 2024; FMCG in resurgent India
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Amit adarkarAmeen sayaniVinay virwaniPrasanth kumarJasmine sachdevaAnshul guptaVivek malhotraMuralidhar salvateeswaranShuvadip banerjeeRajiv dubeyMarket research society of indiaIndia today groupMarket research societySocio economic classification systemChief digital marketing officerGeneral secretary

Why advertisers are pushing for shifting from NCCS to ISEC: Best Media Info

Why advertisers are pushing for shifting from NCCS to ISEC: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Shuvadip banerjeeRajiv dubeyAmit adarkarMuralidhar salvateeswaranJasmine sachdevaVinay virwaniVivek malhotraFreedish on india today groupMarket research society of indiaBestmediainfo bureauMedia research user councilBestmediainfo bureau delhiIndia today groupMediainfo bureau delhiMarket research societySocio economic classification system

NCCS vs ISEC: Industry experts navigate the new Indian socio-economic classification system

Brands, agencies, and media bodies discuss consumer behaviour, targeting, and segmentation challenges amid the current NCCS framework.

Vivek malhotraRajiv dubeyMuralidhar salvateeswaranVinay virwaniJasmine sachdevaAmit adarkarShuvadip banerjeeIndia today groupMarket research society of indiaNew consumer classification systemNew socio economic classificationMarket research societySocio economic classification systemIndian socio economicSocio economic classificationWavemaker india

Pain points of targeting consumers with complex purchase behaviour in omnichannel landscape: Best Media Info

Pain points of targeting consumers with complex purchase behaviour in omnichannel landscape: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Shuvadip banerjeeRajiv dubeyJasmine sachdevaVinay virwaniVivek malhotraMuralidhar salvateeswaranAmit adarkarMarket research society of indiaIndia today groupBestmediainfo bureauBestmediainfo bureau delhiMediainfo bureau delhiMarket research societySocio economic classification systemManaging partnerWavemaker india

How marketers can go beyond traditional ways of consumer segmentation: Best Media Info

How marketers can go beyond traditional ways of consumer segmentation: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Rajiv dubeyShuvadip banerjeeWavemaker sachdevaMuralidhar salvateeswaranAmit adarkarVinay virwaniJasmine sachdevaVivek malhotraIndia today groupBestmediainfo bureau delhiBestmediainfo bureauMarket research society of indiaMediainfo bureau delhiMarket research societySocio economic classification systemChief operations officer