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Brands, agencies, and media bodies discuss consumer behaviour, targeting, and segmentation challenges amid the current NCCS framework.

Vivek malhotraRajiv dubeyMuralidhar salvateeswaranVinay virwaniJasmine sachdevaAmit adarkarShuvadip banerjeeIndia today groupMarket research society of indiaNew consumer classification systemNew socio economic classificationMarket research societySocio economic classification systemIndian socio economicSocio economic classificationWavemaker india