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Mobile vs Connected TV: The IPL 2024 digital advertising scoreboard

Chrome DM Adopts ISEC Classification, Enhancing Socio-Economic Analysis

NCCS vs ISEC: Industry experts navigate the new Indian socio-economic classification system

MC Explains | Are you an Indian consumer? You ll now be classified in a new way

Indian Socio Economic Classification (ISEC) which has been rolled out is the first classification which has taken a woman into account. ISEC is the new socio economic classification which research companies, advertisers, and measurement bodies are adopting to target households. It has replaced the old tool called the New Consumer Classification System (NCCS) which was implemented in 2011.

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