New Consumer Classification System News Today

Industry experts explain which medium they’re looking to bet on to capture maximum viewer attention for this edition of IPL.

Chrome DM Adopts ISEC Classification, Enhancing Socio-Economic Analysis

Brands, agencies, and media bodies discuss consumer behaviour, targeting, and segmentation challenges amid the current NCCS framework.

Indian Socio Economic Classification (ISEC) which has been rolled out is the first classification which has taken a woman into account. ISEC is the new socio economic classification which research companies, advertisers, and measurement bodies are adopting to target households. It has replaced the old tool called the New Consumer Classification System (NCCS) which was implemented in 2011.

The new Indian Socio Economic Classification is expected to allow for better targeting of consumers not only by advertisers and marketers but also by broadcasters

According to MRSI, the growth in GDP and income, penetration of consumer durables, and ownership of vehicles have witnessed a significant increase, leading to the current socio-economic classification becoming less discriminatory and more volatile. ISEC will be adopted by leading industry bodies like The Indian Society of Advertisers (ISA), research users of various organisations such as ITC, Hindustan Unilever Limited, Marico, and Dabur India, research agencies including Kantar, IPSOS, and med...

The study was commissioned by Amazon for TV streaming trends in December 2023 across 12 major cities.

Discover the preferences of Indian audiences when it comes to streaming their favorite movies and shows. Find out why streaming on TV is the preferred choice and learn about the most popular genres. Explore the study conducted by NielsenIQ and commissioned by Amazon.

With one foot in tradition and the other in modernity, young Indians are leading several demographic shifts that will define the next phase of change in the world’s most populous country, finds the latest round of the YouGov-Mint-CPR survey.

Around 57% of the respondents to the latest YouGov-Mint-CPR survey said they wouldn’t compromise on their desire for an opposite-sex partner for their child. Many were uncomfortable with partners with disabilities or those from a different faith.