Connected Tv News Today

Industry experts explain which medium they’re looking to bet on to capture maximum viewer attention for this edition of IPL.

Richard Perkett joins Amagi as CPO, driving product strategy. With extensive experience, he aims to enhance customer value and foster growth through a strong product culture, aligning with Amagis future vision.

Addressable TV homes are set to surpass 45 Million by the end of 2024, covering 21% of Indian TV Homes.

YouTubes Ishan John says: “What we are really seeing is viewers as well as creators are meeting this demand for multi-format consumption happening across shots, podcasts, long form, live, it is all available on YouTube and that has been our approach. Also, we are rolling out policies specifically for dealing with deepfakes and for AI. ”

Verna de Jesus, VP of Connected Tv at The Trade Desk answers a few questions on the growth of CTV as ad platform, ad fraud, programmatic buying & mentorship.

Experts predict that the demand for family entertainment on streaming platforms will increase during the festive season, as more users choose to stay home. Connected TVs are expected to exceed 40 million daily active users by 2025.

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Increasing broadband penetration has helped in proliferation of smart TVs, aided by the fact that broadcasters are making significant investments in content and technology.

Opinion: Marketers are too complacent about the cookie apocalypse - what needs to happen now?

The pace of growth has slowed partly because of a funding winter in startups and also due to macroeconomic factors like high inflation rates, exchange rates, the cost of crude oil globally, and the Russia Ukraine war.