Page 3 - Connected Tv News Today

Two advertising ecosystems are converging and colliding on TV screens across Europe. Connected TVs are the focal point for many of the most important debates about the future of media, impacting media measurement, the growth of addressable advertising, converged planning and buying across TV and digital media, the use of data to support targeting, the future of the TV trading model, and the relationships between TV platforms and media owners.

FreeWheel, a division of Comcast – the major connected TV (CTV) intermediary that connects buyers and sellers – has launched an audience-based TV buying technology that it claims will unify planning across linear and CTV mediums, reducing duplication.

Connected TVs are the focal point for many of the most important debates about the future of media, impacting media measurement, the growth of addressable advertising, converged planning and buying across TV and digital media, the use of data to support targeting, the future of the TV trading model, and the relationships between TV platforms and media owners. Two advertising ecosystems are converging and colliding on TV screens across Europe.

Connected TVs are the focal point for many of the most important debates about the future of media, impacting media measurement, the growth of addressable advertising, converged planning and buying across TV and digital media, the use of data to support targeting, the future of the TV trading model, and the relationships between TV platforms and media owners. Two advertising ecosystems are converging and colliding on TV screens across Europe.

A chat with Samsung Ads' India marketing head about the advertising potential in the connected TV space.

It’s Pride Month, all of which of course brings to mind…McDonald’s! Wait…what? It turns out that the iconic middle-of-the-road American brand is diving into Pride Month in a big way, partnering with Revry, the biggest little queer-focused media company in the world.

American viewers are set to stay streaming through the summer Summer is coming. Americans are being vaccinated in droves. But as they leave their homes, will they leave all of their favorite streaming services behind, too? According to an exclusive study conducted by The Drum in conjunction with YouGov, the answer is no. Premium streaming viewing habits seem indelible. However, adoption of some ad-supported video on demand options may still take time. Who needs sunshine? Americans are sticking ...

5 reasons why advertisers need to pay attention to CTV in Singapore Details This post is sponsored by Unruly. With consumers looking for a means of entertainment at home because of COVID-19, and the price of connected TV (CTV) enabled devices becoming more affordable, it is no surprise CTV consumption continues to grow across the globe. But what does this mean for brands and advertisers in Singapore? CTV presents a massive opportunity for brands by allowing them to c...

Connected TV is expected to reach over 40 million homes by 2025. 17 Mar, 2021 - 08:02 AM IST     |     By Gargi Sarkar     KOLKATA: Indian viewers consume content only on smartphones – the market has matured enough to move on from this notion. With more and more premium content offered by leading streaming services, consumers don’t want to limit their viewing experience to six-inche screens anymore. It is undeniable that a large chunk of Indian consumers still watch content on m...

| 17 March 2021 In proprietary survey findings from its Valassis line of business, marketing solutions company Vericast has discovered not only a surge in business related to the growth and influence of connected TV (CTV) but also that the growth has been particularly strong among younger viewers. Based on responses from 1,000 US adults in February 2021, the survey found that 70% were currently using streaming TV services with 74% of consumers aged 25-34 and 72% of consumers aged 3...