📰 Connected Tv News
Page 2 - Connected Tv News Today
Fast, Ad-Free News Updates
Stay updated with breaking news from Connected Tv. Real-time updates on events, politics, business and more.
June 13, 2023
The macroeconomic environment has prompted some markets, including India to trim expectations for 2023 compared with the December 2022 forecast
March 30, 2023
Singaporean internet and entertainment provider StarHub has deployed Australian advertising company Hopper’s media advertising format across its over-...
March 24, 2023
Singaporean internet and entertainment provider StarHub has deployed Australian advertising company Hopper’s media advertising format across its over-...
February 14, 2023
There will be a 15.5% increase in ad spends in India, with an increment of about ₹20,000 crore, as compared to 2022
December 9, 2022
84% of Indians believe TV ads have an impact on purchase decisions: GroupM Finecast report
December 9, 2022
Currently, there are 20-22 million addressable TV homes in India. Connected TV is the preferred connection at 65%, comprising smart TVs, devices such as Firestick, Internet-enabled set-top boxes versus 35% linear (cable and DTH)
December 8, 2022
Need to include connected TV in media plans: Priti Murthy
December 8, 2022
Co-viewing strategies need to be created: Rajiv Rajagopal
December 8, 2022
Best Media Info: While the Connected TV audience keeps growing, the industry is yet to solve the ‘measurement issue’ in the space| Advertising News
December 7, 2022
Best Media Info: According to a GroupM Finecast and Kantar report titled ‘The Changing Landscape of Indian Television’, TV advertising will grow by 11.8% CAGR between 2022-2027 in India versus global and APAC grow| Television News