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84% of Indians believe TV ads have an impact on purchase decisions: GroupM Finecast report

84% of Indians believe TV ads have an impact on purchase decisions: GroupM Finecast report

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Need to include Connected TV in media plans: Priti Murthy

Need to include connected TV in media plans: Priti Murthy

Priti murthyNoel dsouzaGroupm nexusGroupm finecastConnected tvMedia planning

Co-viewing strategies need to be created: Rajiv Rajagopal

Co-viewing strategies need to be created: Rajiv Rajagopal

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Measurement – The big challenge with Connected TV: Best Media Info

Best Media Info: While the Connected TV audience keeps growing, the industry is yet to solve the ‘measurement issue’ in the space| Advertising News

Bharath kumar mohanVignesh narayananAnjali krishnanAmit kumar yadavLandscape of indian televisionBestmediainfo bureau mumbaiBestmediainfo bureauMediainfo bureau mumbaiGroupm finecastChanging landscapeIndian televisionChief strategy officer south asiaSensera technologiesAirtel adsCountry manager south asiaTata sky

75% of top-of-the-funnel consumers are cord-cutters: Harshdeep Chhabra of Mindshare Fulcrum: Best Media Info

Best Media Info: Speaking at a summit titled ‘Addressable TV and Beyond’ held by GroupM Finecast, Chhabra, SVP, Mindshare Fulcrum, said that linear TV continues to be dominant in the middle and bottom of the pyram| Advertising News

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