Page 4 - Connected Tv News Today

| 11 March 2021 STV Player, the free streaming service run by Scottish broadcaster STV,  has added over 650 hours of drama, true crime and factual entertainment programming to its growing catalogue of content. The free video-on-demand service, said to be pre-installed in three quarters of the UK’s connected TV homes, has signed deals with distributors Entertainment One (eOne) and Sony Pictures Television (SPT), bringing the total number of boxsets now offered by the platform to ...

Global sales of connected TV devices soared to a new record in Q4 2020, reaching 109.1 million units, according to the latest research from Strategy Analytics’ ...

| 10 March 2021 Three trends are redefining video, empowering viewers to watch content as never before, advertisers to reach customers as never before and creators and artists to find audiences as never before with connected TV on the rise and about to be exploited by YouTube says the firm’s chief product officer Neil Mohan. In a blog post exploring the transformation of the viewer video experience as YouTube builds for what it calls a dynamic future, Mohan said that the video la...

Digital media measurement, data and analytics platform om provider DoubleVerify (DV) is warning that it has uncovered the first server-side ad insertion (SSAI) ...

| 07 March 2021 A study from independent omnichannel sell-side advertising platform Magnite, has found that half (51%) of UK viewers’ time spent watching TV takes place on streaming channels, and if they could only keep one, over half (55%) would choose streaming services versus broadcast linear TV (45%). Magnite’s CTV: The Future Forward examined the opinion of 10,500 consumers across the UK, France, Germany, Spain and Italy, looking at how audiences are consuming TV and exami...

| 19 February 2021 The direct-to-device advertising business of TV giant VIZIO, has unveiled Universal Frequency Control, a new capability designed to enable brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform. VIZIO Ads says that its new universal frequency control product leverages inscape smart TV data to enable near real-time ad inventory management for connected TV campaigns. It is designed...

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath, the acclaimed independent advertising technology company for leading brands and agencies, recently announced that they have partnered to launch a connected TV (CTV), video, mobile and desktop contextual targeting solution available now in Latin America using MediaMath's demand-side platform.

Binge Watch Maggie Kents "Lunch in the News Van" Series WPVI And, shes doing it with something basic - her lunch! Now, you can find Maggies entire "Lunch in the News Van" series is now on our 6abc streaming apps for Apple TV, Amazon Fire, Roku and Android TV. Maggie is shining a spotlight on local mom and pops, sharing personal stories and showing us what and how she eats lunch in the news van. "Lunch in the News Van is the Action News van traveling anywhere and everywhere in the Delaware Vall...

| 13 January 2021 If the US cable TV industry thought things couldn’t get much worse than they have in recent years, a study from The Trade Desk is warning that American households are cutting the cord on their cable subscriptions more rapidly than previously reported. The study by the advertising buyers’ technology platform sampled 2,105 adults in the US and was conducted by YouGov from 4-8 December 2020 on a survey with a total sample size. The survey was carried out online. ...