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The new Indian Socio Economic Classification is expected to allow for better targeting of consumers not only by advertisers and marketers but also by broadcasters

Sunil lullaShashi sinhaMarket research society of indiaAudience research councilDigital foundationIndian socio economic classificationMarket research societyNew consumer classification systemBroadcast audience research councilIndian broadcastingLinus adventuresTv adsAdvertisers and marketersBroadcast industry