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Indian brands like Amul, Nandini, HCL Technologies are forging partnerships with International cricket teams. What's the strategy behind this?

Media ABBY Awards: Wavemaker India is Media Agency; Grand Prix for Essence Mediacom

Imagine space travel being within your reach by just buying an Oreo cookie.

Industry experts explain which medium they’re looking to bet on to capture maximum viewer attention for this edition of IPL.

Get latest articles and stories on Corporate at LatestLY. Mumbai (Maharashtra) [India], April 4: The Indian Premier League (IPL), akin to a global cricket extravaganza, captivates fans worldwide with its high-octane matches and star-studded lineups. Corporate News | Men of Platinum's 'Direct Hit' Lights Up IPL 2024.

PhonePe and Paytm are testing audio ads on sound boxes at retail stores with FMCG brands. The ads, targeting impulse-buying, lack measurement tools for now, posing revenue challenges despite potential targeting opportunities.

Wealthtech platforms Dezerv and Stable Money are set to close $30 million and $17 million in equity funding, respectively. While Dezerv is looking to raise the capital from Premji Invest, Stable Money is likely to rack up funds led by RTP Global.

While mainstream names like Title Sponsor, Principal Sponsor and Associate Sponsors are common, in recent years there has been a rising trend of brands taking on more descriptive titles.

The 24th edition of the coveted EMVIES, powered by TV9 Network, co-powered by The Times of India, in association with UltraTech Cement Ltd, and category sponsors Craving Digital, Celebrity Cricket League (CCL), and South Indian International Movie Aw

How advertisers are maximising impact beyond the IPL season