Page 2 - Wavemaker India News Today

Brands, agencies, and media bodies discuss consumer behaviour, targeting, and segmentation challenges amid the current NCCS framework.

Brands are looking to make the most of this year’s packed sporting calendar. The agency’s head of sports is here to tell you how.

Conceptualised by Ogilvy, the campaign introduces a ‘time travel vessel’ to skip February 14.

Week at a glance: Goafest 2024; ABBYs winners; Naresh Gupta on 12 yrs of BITM

Wins 13 metals in all. Ogilvy also among the winners

The humorous campaign envisions a future where AI handles all the jobs, allowing humans to embrace the art of doing nothing.

Moves from Wavemaker

The Walt Disney Company announced Wavemaker Indias former managing partner Amrita Choudhary has been onboarded as head of media and partnerships at The Walt Disney Company. With a career that began...

Wavemakers India unit, a media agency network owned by WPP, has seen a 50% increase in revenue in 2023 and nearly doubled its profit compared to 2019, thanks to early investments in technology, data analytics, content, and commerce. The companys growth in emerging areas has helped it capitalize on digitisation, which has been accelerated in emerging markets like India due to the COVID-19 pandemic.

Dipika Bhasin will now head Team Reckitt and Jasmine Sachdeva has been named as Managing Partner.