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wavemaker: India biz growing faster than China for WPP co Wavemaker: CEO Toby Jenner

Wavemakers India unit, a media agency network owned by WPP, has seen a 50% increase in revenue in 2023 and nearly doubled its profit compared to 2019, thanks to early investments in technology, data analytics, content, and commerce. The companys growth in emerging areas has helped it capitalize on digitisation, which has been accelerated in emerging markets like India due to the COVID-19 pandemic.
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