Page 3 - Worldpanel Division News Today

Marketing data and analytics company Kantar said Filipinos are coming out of the pandemic more value-conscious than ever, influenced largely by inflation. ...

Netflix's password crackdown to convert non-paying users by forcing them to become subscribers is having the opposite effect.

According to a report by Kantar, a market research group, Netflix has lost over a million subscribers in Spain in the first quarter of 2023

Lost a million Spanish subscribers  Netflix's moves to increase subscribers by clamping down on password controls are backfiring as customers...

The number of VOD-enabled households subscribing to at least one video streaming service in Spain has fallen to 11.9 million, according to Kantar Worldpanel. The 292,000 loss means 64% held a subscription between January and March 2023. The move by Netflix to remove households viewing the service on someone else’s tab had an immediate effect…

Netflix's password-sharing crackdown could pose serious risks from the streamer, if recent usage numbers from Spain are any indication.

In early February, Netflix introduced a €5.99 ($6.57) monthly fee for users in Spain who shared their log-in details with another household and technical measures to detect such sharing.

Netflix Inc lost more than one million users in Spain in the first three months of 2023 according to market research group Kantar, a sign that the streaming giant’s crackdown on password-sharing could backfire.

Netflixs password-sharing crackdown led to a spike in canceled accounts, but its not bothered.

Netflix’s plan to crack down on user account-sharing is reportedly already have consequences for its business in Spain.