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Instant noodle brand tops Kantar ranking

Ten fast moving consumer goods (FMCG) comprising of food and beverages as well as personal and homecare brands remained constant in Filipino households over the last ten years, a research on brand footprint in the country revealed. In the special edition of its Brand Footprint research, Kantar, th

Parle leads this year’s rankings, followed by Amul, Britannia, Clinic Plus and Tata Consumer Products

As Netflix’s market value tanks in light of declining subscription rates, the streaming titan is turning to advertising to drive up revenue. Now, speculation within Roku is growing that Netflix could buy out the streaming device manufacturer to aid in its mission to build out an ad-supported business. Industry leaders share their predictions for what’s to come.

The recovery in the fast-moving consumer goods (FMCG) industry is on an uphill climb as the prolonged pandemic has forced most Filipinos to cut their spending and drove them to shop more in sari-sari stores, according to a study. According to Kantar, the world’s leading data, insights and consultin

As petrol, utility and food bills go through the roof and British households scramble to focus on essentials, spending on streaming video is increasingly a luxu...

The rise in the cost of living has led to more households cutting their subscription services.

Majority or 75 percent of Filipino consumers prefer sustainable and eco-friendly brands, a new consumer insight survey showed. In the Who Cares, Who Does by Kantar, the world’s leading data, insights, and consulting group, the report revealed that Filipino consumers are making significant stride

BusinessWorld March 4, 2021 | 2:19 pm Nearly two million babies are expected to be born in the country this year, according to the Commission on Population and Development. This baby boom, more likely from the lower socioeconomic classes, will present opportunities for baby categories and FMCG for new mothers. Baby products and bleach are likely to be in demand this year, according to data analytics firm Kantar, which identified shopping trends for 2021.  The demand for bleach ...

Published February 24, 2021, 8:00 AM Baby boom and cautious spending are among the 12 top trends that will shape consumer behavior this year, according to a study. Kantar, world’s leading data, insights and consulting company, has identified the top 12 trends that will impact how consumers navigate the new normal in shopping this 2021.  These trends are baby boom impact, cautious spending, e-commerce expansion, leveraging omni channel, convenience and proximity, antibac, quest for immunity, ...