Think Tank For Inclusion & Equity Releases Third Annual Report On Inclusion & Equity In TV Writing
Launched with the Geena Davis Institute on Gender in Media on May 4
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LOS ANGELES, May 4, 2021 /PRNewswire/ Think Tank for Inclusion and Equity (TTIE), a consortium of working television writers and collaborative project of WIF, is releasing its annual Behind the Scenes: The State of Inclusion & Equity in TV Writing report, this year in partnership with the Geena Davis Institute on Gender in Media. This is the only research of its kind, directly surveying working TV writers around issues of career advancement and authentic storytelling.
April 26, 2021
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An annual study of inclusivity done by UCLA showed efforts to improve diversity in film and television are on the upswing. Darnell Hunt, the co-author of that research, is encouraged by what he’s seeing and says it’s good for morale and for business. (UCLA’s Ana-Christina Ramon was also quoted in the coverage.) Also: National Public Radio, BBC News, Japan Today and KCRW-FM.
(Commentary by UCLA’s Yalda Uhls and Jeremy Hsing) In the past few years, diversity, equity, and inclusion has become a front-and-center issue for Hollywood. Organizations such as the Coalition of Asian Pacifics in Entertainment and the Geena Davis Institute on Gender in Media have been leading the way in demanding more equitable representation. But it wasn’t always that way.
NEW DELHI: New research released by Unicef on representation of women in advertisements shows that while girls and women are well-represented as characters (49.6%) and dominate screen time (59.7%) and speaking time (56.3%), it is mostly to sell domestic and beauty products to female consumers when they appear in adverts.
“In this way, the presence of women in ads in India reinforces traditional gender roles. This is problematic because of the inter-generational transfer of norms to children, including a lack of empowering role models for men undertaking domestic work in the home and women working in the paid workforce,” said the report titled “Gender Bias & Inclusion In Advertising In India.”
linkedin In October 2020, the India Chapter of the International Advertising Association (IAA) announced a partnership with UNICEF to roll out a study on gender representation in Indian advertising. The findings of the inaugural study have now been revealed. UNICEF and IAA partnered with the Geena Davis Institute on Gender in Media to analyse 3,416 visually prominent and non-speaking characteristics of the 1,000 most-viewed ads in 2019. The findings are below: Women in ads dominate the screen and speaking time with 59.7% and 56.3% of female representation, respectively. This is above the global average of 44% and 39% Female characters are underrepresented in ads from the following categories – banking and finance, home décor and infrastructure, media and entertainment, travel and tourism, sports. They are overrepresented in ads from the following categories – personal care, fashion, and accessories, corporate
Indian advertising study reveals female characters in ads are prominent but highly stereotyped
A new study released by UNICEF and the Geena Davis Institute on Gender in Media reveals persistent gender stereotyping in India s television and YouTube advertisements. The International Advertising Association chapter in India commits to taking action on the report s recommendations Delhi, April 21, 2021
Although female characters are prominent in ads in India, they are still highly stereotyped. Women are less likely to be shown in public spaces and in paid employment; more likely to be selling domestic products and food to other women as well as responsible for childcare and shopping.