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Business Scoop » Queenstown Lakes District Council Launches Economic Diversification Campaign

Press Release – Queenstown Lakes District Council Queenstown Lakes District Councils (QLDC) Economic Development Unit (EDU) has today announced an exciting campaign to advance economic diversification in the region. The diversification campaign, Home for Healthier Business, is dedicated to attracting … Queenstown Lakes District Council’s (QLDC) Economic Development Unit (EDU) has today announced an exciting campaign to advance economic diversification in the region. The diversification campaign, Home for Healthier Business, is dedicated to attracting business leaders, employers, and talent to Queenstown Lakes with an aim to broaden future economic prospects in the district. QLDC Economic Development Manager Peter Harris said the campaign promotes the advantages of the unique Queenstown Lakes lifestyle, entrepreneurial community spirit, and progressive business attributes.

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Queenstown council moving to reduce reliance on tourism

A plane at Queenstown Airport. Photo: Unsplash / Seb The council s economic development unit unveiled Home for Healthier Business this morning. The campaign is dedicated to attracting business leaders, employers and talent to the district with hopes it will help to diversify its economy. The council s economic development manager Peter Harris said a new website had been set up to showcase information and resources to help people move to the district, establish a business and make connections. It will also have details on local schools, services and property, as well as sharing personal stories of local entrepreneurs and employers. Queenstown Lakes district has a global reputation as a spectacular place to visit and holiday, but we want to challenge the perception of our district as a place simply to come on holiday, Harris said.

Peter harrisQueenstown lakesMinistry of businessQueenstown lakes district councilHealthier businessDestination queenstownLake wanaka tourismStartup queenstownபீட்டர் ஹாரிஸ்குயின்ஸ்டவுன் ஏரிகள்அமைச்சகம் ஆஃப் வணிககுயின்ஸ்டவுன் ஏரிகள் மாவட்டம் சபைஇலக்கு குயின்ஸ்டவுன்ஏரி வானக சுற்றுலாதொடக்க குயின்ஸ்டவுன்

Queenstown council seeking another 15 Rod Drury-types to help diversity economy

Efforts are being made to diversify Queenstown s economy post Covid-19. (First published July 9, 2020) The new council-driven campaign was about shining the spotlight on exciting initiatives outside of tourism and making it easier for people to base their business in the district, Fifield said. There were some challenges including the district having a small economy, being a long way from market and the high cost of land and housing, but the area had significant lifestyle benefits, she said. A new website, Home for Healthier Business, featured information and data on demographics, schools, connectivity, property, legal and immigration advice, and contacts for further information.

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New campaign emphasises Queenstown Lakes diverse business hub

New campaign emphasises Queenstown Lakes diverse business hub
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