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El Ineos Grenadier debuta en el festival de Goodwood

El Ineos Grenadier debuta en el festival de Goodwood Las reservas para su compra se abrirán en octubre de 2021 y las entregas a los clientes comenzarán a partir de julio de 2022 S. M. Madrid Lunes, 12 julio 2021, 23:39 El INEOS Grenadier ha realizado su debut dinámico en la icónica subida a la colina del Festival de Velocidad de Goodwood, con el apoyo de la amplia familia INEOS. El nuevo 4x4 estuvo acompañado por un pelotón del equipo ciclista INEOS Grenadiers. Además de su primera exhibición dinámica, también ha sido la primera vez que el público ha podido ver el recién presentado interior del Grenadier.

Inside the Ineos Grenadier: a practical and fashionable 4x4 workhorse without trying too hard

Inside the Ineos Grenadier: a practical and fashionable 4x4 workhorse without trying too hard The interior of the rugged off-roader has been revealed, along with details of who the car is being pitched at 7 July 2021 • 12:01am The Ineos Grenadier is more unique in its shape and details over the Land Rover Defender, which it shares some links with “Just the thing for the zombie apocalypse,” says Mark Tennant with a wicked grin as he describes the new Grenadier 4x4 utility slated for deliveries next July with a starting price of about £45,000. Ineos Automotive’s commercial director attributes the quote to a group of American off-road enthusiasts who have been polled by the company as it developed the Grenadier. They were part of a large group of potential customers for the go-anywhere vehicle aimed at filling a gap in the market vacated by Land Rover’s old Defender, the Mitsubishi Shogun and Toyota Land Cruiser.

Radical Australian sales strategy for INEOS Grenadier

Radical Australian sales strategy for INEOS Grenadier Radical Australian sales strategy for INEOS Grenadier July 07, 2021 INEOS commercial boss admits it will be an uphill battle to convince Toyota diehards out of 70 Series LandCruisers INEOS has confirmed it is developing a pioneering new sales strategy for markets like Australia to ensure the all-new INEOS Grenadier can compete against well-established rivals like the Toyota LandCruiser 70 Series. Speaking exclusively to carsales, commercial boss Mark Tennant said INEOS is not underestimating the challenges ahead and is ready to introduce innovative solutions to break into Toyota’s dominance of the five-seat wagon and dual-cab 4×4 workhorse segment.

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